Keeping Focus

Keeping Focus On Your Business

Keeping Focus

Keeping focus in your business can be hard so in this episode, I want to share with you my tips on how to stay on track and keep your focus!

DISCLAIMER: I often review / link to products & services that I love and think you may find of interest. When you purchase a product/service through one of my link, I receive a commission, which helps me producing free content (you don’t pay anything extra!).

hello, I’m your host Kaycinho, I’m a digital alchemist, and this episode, is episode number five of a module dedicated to “the after-launch phase” of starting your business. So if you haven’t seen the first four episodes, I invite you to take a look at this playlist.

And by the way, this module is the fifth and last module of a course dedicated to take you from the burning desire to become your own boss to actually launching your business.

So if you want access to the full course (videos will be added until the course is complete) by clicking here.

Keeping focus as an entrepreneur

As entrepreneurs, we all have a lot on our plates, between administrative tasks, marketing, lead generation, appointments, research and development, project management and the actual work that is the core of our businesses.

So I know it can get pretty overwhelming and easy for you to lose track and completely lose focus.

So I’m going to share 4 tips, that will help you stay on track and keep your focus:

Keeping focus tip #1: PLAN, plan & plan

Keeping focus tip #1: PLAN, plan & plan

If you haven’t done your homework from episode 1 of the second module of this course or if you just landed on this channel for the first time, in that episode, I talked about 2 books.

Those books that can help you create simple yet powerful Business and Marketing plans: the “100$ Startup” by Chris Guillebeau and the “One Page Marketing Plan” by Allan Dib.

And as usual, you will find links in the description of this episode.

Now I’m an adept of “less is more”, so when I stumble upon resources that can drastically simplify things while at the same time empower me to achieve great results, I just want to share that with the people I value.

But no matter how good a tip can be, if you don’t implement it, then don’t expect any results, it’s as simple as that.

If you are still in the middle of starting your business, it is still time to pause, read those resources, and implement right away.

Action and perseverance is what separates achievers from dreamers, so go do your homework and start your new life today!

Already in business ?

Now if you have already launched your business and just stumbled upon this channel, no panic, you can still read the resources, adjust and refine so that you can define clear Business and Marketing plans.

In case you’ve been following along from the very beginning of this course, and drafted your simple one page Business and Marketing plans as advised, but still find yourself kind of overwhelmed with all that you have on your plate in the day-to-day management of your business, now may be the time to re-read those plans and adjust if needs be.

Remember: your business plan is your reference to what and where you want to be, and at which moment, and your marketing plan takes care of the how you will achieve that.

Things change. And a few months into the business, you may have noticed that your business is taking one direction you didn’t expect.

For example maybe something happened that created a market for a new line of products or services.

So of course, you’re not just going to say “No, let’s stick to the plan no matter what”.

Because unless the business is taking a direction you absolutely do not caution, then it would be silly not to seize the opportunity.

Being an entrepreneur is also about seizing opportunities when they come.

So as long as it still aligns with your values and vision, just adapt your plan, and make sure you read it regularly as a guide to stay on track, but also as a revealer when opportunities arise and it’s time to adjust it.

Now take the same principle, and apply it to your daily, weekly, monthly and quarterly goals.

Keeping focus tip #2: Stop multitasking

Keeping focus tip #2: Stop multitasking

Nowadays we tend to find it normal, but multitasking has taken a completely new dimension in our day and age.

I’m not saying it was easier a century ago, because they had other issues and less technology, but talking specifically about multi-tasking, nowadays it can be pretty overwhelming.

Let’s imagine…

Just imagine this: monday morning, you open your email inbox to find about forty messages. How do you feel?

Now, while you’re going through the messages, wondering how you will get through the day with all the new tasks and problems to solve, you get a text message from a client that wants to re-schedule a meeting.

While you start answering client number 1, you get a call from client number 2 that has an urgent request.

While he’s explaining that request and you’re taking notes, a second call comes in, from client number 3, but you can’t answer because you need to finish with client number two first.

Now since client number 3 didn’t manage to get you on the line via phonecall, he now tries via WhatsApp, or Viber or Messenger.

So you send him a text while still listening to client number 2 on the loudspeaker.

Once the calls are done, you try to go back to sorting your emails but instead of forty, you know have forty five in the inbox.

And actually, you have to take care of client number two’s emergency first, so the inbox will have to wait.

Now how does that make you feel? Not knowing how many more emails will come in during the day?

So you manage to get client number 2’s emergency sorted in a couple of hours, then you go through the list of tasks you had for the day, and when the day is done, and offices are closed, you realize, you never replied to client number one.

How does that make you feel?

How to deal with it?

Okay, granted, that does not happen every day, but being my own boss for a few years, this does happen.

Sometimes it’s less dramatic, sometimes it’s even more dramatic, and if you don’t find a method to deal with it, you will have a hard time and you will feel completely overwhelmed.

There are many methods out there to deal with this kind of issues, but here’s what I do :

  • I check my emails 3 times a day, possibly in sessions of 15 minutes each, so of course I need to prioritize
  • When I check my emails, my phone is on plane mode or “do not disturb” mode
  • I start my day with the most demanding tasks, because that’s when I have more energy, then I move on to the less demanding tasks
  • when I work on demanding tasks, my phone is on “do not disturb” mode
  • I work in sessions of maximum 90 minutes before I take some kind of break, even if it is just a five minutes break
  • Also, I try to place most of my appointments on one dedicated day per week.

This way, the rest of the week can be dedicated to my work. I’ve found that following this simple routine tremendously lowered the stress we all get from information and work overload.

Keeping focus tip #3: Delegate

Keeping focus tip #3: Delegate

Keeping focus is easier when you delegate. Building up on our previous tip, if your work overload goes in sync with the business you are generating, it means that you are growing and now may be the signal for you to delegate part of your tasks so that you can focus on what you do best.

So whether you want to hire your first employee or simply outsource, the key is to learn to find valuable individuals and learn how how to delegate.

And that my friend is not as easy as it seems.

Because think about it: your business is like your baby, you’ve seen it grow day after day, and now you have to let a total stranger interact with it.

So make sure, you get the right person for the job, and the best way to do this if you want to hire someone is to trust HR professionals that know how to spot the right talents for the right job.

Yes you will need to invest a little bit of money, but it will pay itself in the long run.

If you are not willing to hire and simply want to outsource, I’ve created a video that tells you how to do that in episode 6 of the second module of this course.

Keeping focus tip #4: Take care of your environement

Keeping focus tip #4: Take care of your environement

Keeping focus is easier in a good environment. So the last tip today is simply: “Take care of your environment”.

You’d be surprised how much more calm and productive one can be in a pleasant environment.

The furniture, the colors, the lighting, are NOT just details. They actually have a huge impact whether you know it or not.

I’m not saying you have to get into Feng Shui, although you may want to, but at least you should make the place where you work a pleasant one.

If you have the budget, get an interior designer, a good one, with an awesome portfolio: you won’t regret it!

If you don’t have the budget, no panic, type “learn interior design” on YouTube, or type “office interior design” on Pinterest, get inspired and make the changes as your budget allows.

And you’d be surprised how many things you can do with a very small budget. What you want is a clean, tidy and pleasant environment that will put you in the best possible conditions to do your daily work.

Keeping focus: Your turn!

Keeping focus: Your turn!

So, I hope that this video helped you nail down how to stop being overwhelmed. Keeping focus is key in regaining control in your business.

Question of the day: which one of these four tips do you practice and which one has more impact? I’d really like to know so please let me know in the comments.

If you watched the companion video and if you like it, please give it a thumbs up, as it really helps growing the channel and if you know someone that could benefit from it, I’m going to ask you if you’d like to share it now.

Because let’s face it, there are so many things to do in a day that if you don’t do it now you’ll probably forget.

Now if you want to brand, market and grow your business it in the Digital Age make sure you subscribe to my email newsletter so that you never miss your share of digital alchemy and tips, tools, services and case studies that can help you grow your business online.

So, that’s it for this video, I hope to see you around here or on the Youtube channel, and in the meantime, don’t forget to invest in your success.

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